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  • November 2014
  • Teaching Note
  • HBS Case Collection

Marketing Marijuana in Colorado

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case permits an assessment of marijuana regulatory initiatives, at both the state and federal levels, and invites an appraisal of the current and prospective evolution of the marijuana market, in Colorado and nationally.

Keywords

Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Distribution Industry; Health Industry; Public Administration Industry; North and Central America

Citation

Quelch, John A. "Marketing Marijuana in Colorado." Harvard Business School Teaching Note 515-048, November 2014.
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About The Author

John A. Quelch

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  • Promoting Land and Nature Jerky (Brief Case) By: John A. Quelch and Katherine B. Hartman
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