Supplement | HBS Case Collection | December 2014 (Revised January 2015)

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

by Asli M. Colpan and Geoffrey Jones

Abstract

The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start of the group's globalization strategy, which was focused on the white goods affiliate Arçelik.

Keywords: business groups; Turkey; entrepreneurship; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East;

Language: English Format: Print 15 pages Purchase

Citation:

Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)

Related Work

  1. Supplement | HBS Case Collection | December 2014 (Revised January 2015)

    Vehbi Koç and the Making of Turkey's Largest Business Group (B)

    Asli M. Colpan and Geoffrey Jones

    The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start of the group's globalization strategy, which was focused on the white goods affiliate Arçelik.

    Keywords: business groups; Turkey; entrepreneurship; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East;

    Citation:

    Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)  View Details
    CiteView DetailsPurchase Related

About the Author

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Geoffrey G. Jones
Isidor Straus Professor of Business History
General Management

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