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Publications
  • December 2014 (Revised January 2015)
  • Supplement
  • HBS Case Collection

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start of the group's globalization strategy, which was focused on the white goods affiliate Arçelik.

Keywords

Business Groups; Turkey; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East

Citation

Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)
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About The Author

Geoffrey G. Jones

General Management
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Related Work

    • December 2014 (Revised January 2015)
    • Faculty Research

    Vehbi Koç and the Making of Turkey's Largest Business Group (B)

    By: Asli M. Colpan and Geoffrey Jones
Related Work
  • Vehbi Koç and the Making of Turkey's Largest Business Group (B) By: Asli M. Colpan and Geoffrey Jones
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