Vehbi Koç and the Making of Turkey's Largest Business Group (B)

The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start of the group's globalization strategy, which was focused on the white goods affiliate Arçelik.