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Case HBS Case Collection November 2014 (Revised July 2019) Cravia: Launching High Growth Ventures in the Middle East |
Walid Hajj (HBS '95), CEO of Dubai-based restaurant franchising company Cravia considers how best to expand his business in the fast-growing Gulf region. Should he add more American brands, expand to nearby countries, or open more of his current lineup of restaurants?
Keywords: Entrepreneurship in emerging markets; entrepreneurs; Middle East; franchise; Food retail franchising; Franchise Ownership; Entrepreneurship; Emerging Markets; Expansion; Food and Beverage Industry; United Arab Emirates; Dubai;
Applegate, Lynda, and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Case 315-049, November 2014. (Revised July 2019.)
