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  • November 2014 (Revised July 2019)
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Cravia: Launching High Growth Ventures in the Middle East

By: Lynda Applegate and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Walid Hajj (HBS '95), CEO of Dubai-based restaurant franchising company Cravia considers how best to expand his business in the fast-growing Gulf region. Should he add more American brands, expand to nearby countries, or open more of his current lineup of restaurants?

Keywords

Entrepreneurship In Emerging Markets; Entrepreneurs; Middle East; Franchise; Food Retail Franchising; Franchise Ownership; Entrepreneurship; Emerging Markets; Expansion; Food and Beverage Industry; United Arab Emirates; Dubai

Citation

Applegate, Lynda, and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Case 315-049, November 2014. (Revised July 2019.)
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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Related Work

    • December 2016
    • Faculty Research

    Cravia: Launching High Growth Ventures in the Middle East

    By: Lynda M. Applegate and Michael Norris
    • November 2014 (Revised July 2019)
    • Faculty Research

    Cravia: Launching High Growth Ventures in the Middle East

    By: Lynda Applegate and Michael Norris
Related Work
  • Cravia: Launching High Growth Ventures in the Middle East By: Lynda M. Applegate and Michael Norris
  • Cravia: Launching High Growth Ventures in the Middle East By: Lynda Applegate and Michael Norris
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