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• Case | HBS Case Collection | January 2019

  Liulishuo: AI English Teacher

  John J-H Kim and Shu Lin

  Keywords: AI; artificial intelligence; education technology; Technology; Education; Education Industry; China;

  Citation:

  Kim, John J-H, and Shu Lin. "Liulishuo: AI English Teacher." Harvard Business School Case 319-090, January 2019.  View Details

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• Background Note | HBS Case Collection | October 2006 (Revised January 2019)

  Note on Student Outcomes in U.S. Public Education

  Stacey M. Childress, Stig Leschly and John J-H Kim

  Surveys educational outcomes among public school students in the United States. Educational outcomes are categorized as achievement outcomes (measured primarily by students' performance on standardized test results) and attainment outcomes (measured primarily by students' completion rates at various grade levels). Deals with outcome trends within the general U.S. school-aged population and covers educational outcomes in various subpopulations of students, including ones defined by race, income, family background, and gender. Describes student outcomes in U.S. public education; it does not explain them. For example, the first half of the note presents data on stagnating achievement levels in the general U.S. population over the last 30 years, but it does not cover in any detail the debate that surrounds the causes of this trend. Similarly, the second half of the note summarizes, but does not interpret explicitly, certain stark correlations between students' educational prospects and their race and socioeconomic status.

  Keywords: Demographics; Education; Outcome or Result; Public Administration Industry; Education Industry; United States;

  Citation:

  Childress, Stacey M., Stig Leschly, and John J-H Kim. "Note on Student Outcomes in U.S. Public Education." Harvard Business School Background Note 307-068, October 2006. (Revised January 2019.)  View Details

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• Case | HBS Case Collection | March 2017 (Revised November 2018)

  BYJU'S The Learning App

  John Jong-Hyun Kim and Rachna Tahilyani

  BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially in India, BYJU’s decides to enter the United States and other English speaking international markets. It believes that the United States has a large demand for “better learning,” a strong digital payment infrastructure, and a willingness to pay subscription fees. At the same time, winning in U.S.’s education market, where most students attend public schools and many ed-tech companies are proliferating, is challenging. Is it wise to expand to the U.S., even though India presents such a vast untapped opportunity with so many students in need?

  Keywords: Education; Mobile Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States;

  Citation:

  Kim, John Jong-Hyun, and Rachna Tahilyani. "BYJU'S The Learning App." Harvard Business School Case 317-048, March 2017. (Revised November 2018.)  View Details

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