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Cooks Make Tastier Food When They Can See Their Customers

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
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Abstract

While existing theory suggests that increased contact between customers and employees diminishes efficiency, recent research demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they deliver can actually improve. Studies in food service show how revealing customers to employees can lead employees to feel more appreciated, enhancing their job satisfaction and willingness to exert effort.

Keywords

Operational Transparency; Service Delivery; Service Operations; Service Management; Service Industry

Citation

Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Cooks Make Tastier Food When They Can See Their Customers." Harvard Business Review 92, no. 11 (November 2014): 34–35.
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About The Author

Ryan W. Buell

Technology and Operations Management
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More from the Authors
  • Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
  • Improving Customer Compatibility with Tradeoff Transparency By: Ryan W. Buell and MoonSoo Choi
  • The Hidden Costs of Flexible Labor Models: How Working Multiple Jobs Affects Employees By: Paige Tsai and Ryan W. Buell
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