Does Google Leverage Market Power Through Tying and Bundling?

Benjamin  Edelman

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Article | Journal of Competition Law & Economics | June 2015

Does Google Leverage Market Power Through Tying and Bundling?

by Benjamin Edelman

Abstract

I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the technical and commercial implementations of these practices, then identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law.

Keywords: competition; antitrust; google; tying; bundling; Competitive Strategy; Search Technology; Law; Information Technology Industry; Advertising Industry;

Format: Print

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Citation:

Edelman, Benjamin. "Does Google Leverage Market Power Through Tying and Bundling?" Journal of Competition Law & Economics 11, no. 2 (June 2015): 365–400.

Faculty & Research

Does Google Leverage Market Power Through Tying and Bundling?

Abstract

Citation:

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