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Publications
  • June 2015
  • Article
  • Journal of Competition Law & Economics

Does Google Leverage Market Power Through Tying and Bundling?

By: Benjamin Edelman
  • Format:Print
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Abstract

I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the technical and commercial implementations of these practices, then identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law.

Keywords

Competition; Antitrust; Google; Tying; Bundling; Competitive Strategy; Search Technology; Law; Information Technology Industry; Advertising Industry

Citation

Edelman, Benjamin. "Does Google Leverage Market Power Through Tying and Bundling?" Journal of Competition Law & Economics 11, no. 2 (June 2015): 365–400.
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More from the Author

    • Winter 2019
    • Harvard Journal on Legislation

    From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

    By: Benjamin Edelman and Abbey Stemler
    • August 2018
    • Antitrust Chronicle

    An Introduction to the Competition Law and Economics of 'Free'

    By: Benjamin Edelman and Damien Geradin
    • Oxford Review of Economic Policy

    The Market Design and Policy of Online Review Platforms

    By: Benjamin Edelman
More from the Author
  • From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Benjamin Edelman and Abbey Stemler
  • An Introduction to the Competition Law and Economics of 'Free' By: Benjamin Edelman and Damien Geradin
  • The Market Design and Policy of Online Review Platforms By: Benjamin Edelman
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