Publications
Publications
- October 2014 (Revised October 2014)
- HBS Case Collection
RedBrick Health: How to Fatten the Company That Slims...
By: Robert F. Higgins and Robert M. Greenglass
Abstract
The case describes this health and wellness service company and poses the question: should RedBrick stay on the path of building out its product platform, or should the RedBrick platform be launched directly to health insurers, ACOs, or directly to customers?
Keywords
ACOs; Accountable Care Organization; Healthcare; Health Services; Healthcare Industry; Health Engagement Company; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; United States
Citation
Higgins, Robert F., and Robert M. Greenglass. "RedBrick Health: How to Fatten the Company That Slims..." Harvard Business School Case 815-035, October 2014. (Revised October 2014.)