Publications
Publications
  • October 2014 (Revised May 2017)
  • Teaching Note
  • HBS Case Collection

Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:5
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Keywords

Mergers ＆ Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America

Citation

Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.)

About The Author

John A. Quelch

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