Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2014 (Revised October 2015)
  • Case
  • HBS Case Collection

Mobileye: The Future of Driverless Cars

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most exciting companies in the race for the driverless car. After going public in August 2014, which made its founders—Amnon Shashua and Ziv Aviram—billionaires, the company looked set to become the de facto standard for vision-based autonomous and ultimately self-driving cars. This case explores the company's competitive position, the challenges of sustaining its advantages in a highly competitive industry, and how it should work with Google, the publicly perceived leader in the self-driving revolution.

Keywords

Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

Citation

Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Case 715-421, October 2014. (Revised October 2015.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

Related Work

    • March 2015
    • Faculty Research

    Mobileye: The Future of Driverless Cars

    By: David B. Yoffie
    • March 2017
    • Faculty Research

    Mobileye: The Future of Driverless Cars

    By: David B. Yoffie
    • October 2014 (Revised October 2015)
    • Faculty Research

    Mobileye: The Future of Driverless Cars

    By: David B. Yoffie
Related Work
  • Mobileye: The Future of Driverless Cars By: David B. Yoffie
  • Mobileye: The Future of Driverless Cars By: David B. Yoffie
  • Mobileye: The Future of Driverless Cars By: David B. Yoffie
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.