MuMaté

Thomas  Eisenmann

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Teaching Note | HBS Case Collection | October 2014

MuMaté

by Thomas Eisenmann

Abstract

This teaching note is designed for use with "MuMaté: Funding Growth," "MuMaté (B-1): Confidential for Maxwell," "MuMaté (B-2): Confidential for Cantor," HBS Nos. 814-063, 813-149, 813-150, to help faculty deepen student comprehension of business issues and energize classroom discussion. It includes sections that provide: 1) a brief synopsis; 2) a list of teaching objectives; 3) a description of a negotiation exercise to be completed before class; 4) a roadmap for class discussion; and 5) thoughts about concluding remarks.

Keywords: negotiation; Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry;