Publications
Publications
- September 2014 (Revised June 2017)
- HBS Case Collection
Google Inc. in 2014
By: Benjamin Edelman and Thomas R. Eisenmann
Abstract
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.
Keywords
Search Engines; Google; Online Technology; Search Technology; Network Effects; Business Model; Competition; Online Advertising; Information Technology Industry; Advertising Industry
Citation
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014. (Revised June 2017.)
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