Publications
Publications
  • September 2014 (Revised June 2017)
  • Case
  • HBS Case Collection

Google Inc. in 2014

By: Benjamin Edelman and Thomas R. Eisenmann
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.

Keywords

Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry

Citation

Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014. (Revised June 2017.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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