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• Teaching Plan | HBS Case Collection | July 2012 (Revised March 2018)

  Dropbox: 'It Just Works'

  Thomas R. Eisenmann

  Citation:

  Eisenmann, Thomas R. "Dropbox: 'It Just Works'." Harvard Business School Teaching Plan 813-007, July 2012. (Revised March 2018.)  View Details

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• Case | HBS Case Collection | May 2017 (Revised March 2018)

  David Dao on United Airlines

  Benjamin Edelman and Jenny Sanford

  In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry.

  Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago;

  Citation:

  Edelman, Benjamin, and Jenny Sanford. "David Dao on United Airlines." Harvard Business School Case 917-026, May 2017. (Revised March 2018.) (request a courtesy copy.)  View Details

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• Technical Note | HBS Case Collection | January 2018 (Revised February 2018)

  Making Markets

  Thomas R. Eisenmann and Scott Duke Kominers

  Explains how to identify and capitalize upon marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure; presents a framework for designing marketplaces in response. Discusses tactics for building trust and liquidity when launching new marketplaces, as well as challenges encountered as marketplaces mature (e.g., congestion and disintermediation).

  Keywords: market design; auctions; marketplace matching; marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Market Platforms; Auctions;

  Citation:

  Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)  View Details

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