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  • September 2014 (Revised September 2015)
  • Case
  • HBS Case Collection

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
  • Format:Print
  • | Language:English
  • | Pages:36
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Abstract

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of the main obstacles faced by businesses operating in the country—changing regulations and insufficient access to credit, infrastructure and talent constraints, and a large informal sector—contrasting these with the benefits of operating in a market that provides access to the African continent and proximity to Europe, has relatively low labor costs, and has created a series of investment incentives. Some of these challenges are illustrated through the discussion of an investment decision by French car maker Renault, which opened a new manufacturing facility in Morocco's free trade zone near Tangier. Now a few years into operating the facility, the case zooms in on some of the obstacles that Renault encountered, such as scarcity of trained staff and of local suppliers, and on the progress that was made, in order to evaluate the potential of the investment going forward.

Keywords

Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco

Citation

Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Doing Business in Morocco." Harvard Business School Case 315-007, September 2014. (Revised September 2015.)
  • Educators

About The Author

Jill J. Avery

Marketing
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Related Work

    • September 2014 (Revised September 2015)
    • Faculty Research

    Doing Business in Morocco

    By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
Related Work
  • Doing Business in Morocco By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
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