Publications
Publications
- September 2014 (Revised January 2017)
- HBS Case Collection
Access Health CT: Marketing Affordable Care (A) & (B)
By: John A. Quelch
Keywords
Affordable Care Act (ACA); Marketing Communications; Market Segmentation; Marketing Management; Startup Management; Analysis; Innovation and Invention; Marketing; Measurement and Metrics; Outcome or Result; Performance; Strategy; Health Industry; Insurance Industry; North and Central America
Citation
Quelch, John A. "Access Health CT: Marketing Affordable Care (A) & (B)." Harvard Business School Teaching Note 515-014, September 2014. (Revised January 2017.)