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Moving from Engagement to a Real Marriage of Brand and Customer

By: Jeffrey F. Rayport
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Keywords

Technology; Digital Services; Strategy; Internet and the Web; Marketing

Citation

Rayport, Jeffrey F. "Moving from Engagement to a Real Marriage of Brand and Customer." True (FleishmanHillard) (June 15, 2014).

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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