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  • Article
  • Bloomberg Businessweek Online

Why Ballmer Bailed on Yahoo

By: Jeffrey F. Rayport
  • Format:Print
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Keywords

Marketing, Technology, Digital, Services, And Strategy; Strategy; Online Technology; Marketing

Citation

Rayport, Jeffrey F. "Why Ballmer Bailed on Yahoo." Bloomberg Businessweek Online (May 10, 2008).

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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