Publications
Publications
  • Article
  • Harvard Business Review Blogs

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport
  • Format:Print
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Keywords

Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Citation

Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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