Publications
Publications

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
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Keywords

Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

Citation

Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2002.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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