Publications
Publications

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
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Keywords

Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

Citation

Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. 2nd ed. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2004.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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