Publications
Publications

Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

By: Jeffrey F. Rayport and Bernard J. Jaworski
  • Format:Print
ShareBar

Keywords

Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

Citation

Rayport, Jeffrey F., and Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers. Boston, MA: Harvard Business School Press, 2005.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
More Publications

More from the Authors