Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2014
  • Case
  • HBS Case Collection

Havas: Change Faster

By: Karim R. Lakhani and Michael L. Tushman
  • Format:Multimedia
  • | Language:English
ShareBar

Abstract

As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The largest unit of Havas was Havas Worldwide, an integrated marketing communications agency headquartered in New York, NY. CEO David Jones was determined to make Havas Worldwide the most future-focused agency in the industry by becoming a leader in digital innovation. The case explores the tensions within the company as David Jones attempts to change the company to compete in an industry undergoing digital transformation. The case uses the example of the acquisition of Victors & Spoils, a crowdsourcing advertising agency, to examine internal reactions.

Keywords

Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry

Citation

Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
  • Educators
  • Purchase

About The Authors

Karim R. Lakhani

Technology and Operations Management
→More Publications

Michael L. Tushman

Organizational Behavior
→More Publications

Related Work

    • October 2014
    • Faculty Research

    Havas: Change Faster

    By: Karim Lakhani and Greta Friar
    • March 2015 (Revised April 2015)
    • Faculty Research

    Havas: Change Faster

    By: Karim R. Lakhani and Greta Friar
Related Work
  • Havas: Change Faster By: Karim Lakhani and Greta Friar
  • Havas: Change Faster By: Karim R. Lakhani and Greta Friar
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College