Publications
Publications
  • August 2014
  • Case
  • HBS Case Collection

Blue Cross Blue Shield of Florida, Inc.

By: Regina E. Herzlinger and Meng Li
  • Format:Print
  • | Language:English
  • | Pages:27
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Keywords

Health; Health Care Industry; Health Insurance; United States; Health Care and Treatment; Health Industry; United States; Florida

Citation

Herzlinger, Regina E., and Meng Li. "Blue Cross Blue Shield of Florida, Inc." Harvard Business School Case 315-009, August 2014.

About The Author

Regina E. Herzlinger

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