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  • September 2014
  • Supplement
  • HBS Case Collection

Pfizer and AstraZeneca: Marketing an Acquisition (B)

By: John A. Quelch and James Weber
  • Format:Print
  • | Language:English
  • | Pages:1
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Abstract

This (B) case provides a brief description of the outcome of the (A) case.

Keywords

Health Care Policy; Pharmaceutical Sales; Mergers And Acquisitions; Marketing; Pharmaceutical Industry; United Kingdom; United States

Citation

Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (B)." Harvard Business School Supplement 515-008, September 2014.
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About The Author

John A. Quelch

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Related Work

    • October 2014 (Revised May 2017)
    • Faculty Research

    Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

    By: John A. Quelch
Related Work
  • Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B) By: John A. Quelch
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