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Pfizer and AstraZeneca: Marketing an Acquisition (B)

By: John A. Quelch and James Weber
  • Format:Print
  • | Language:English
  • | Pages:1
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Abstract

This (B) case provides a brief description of the outcome of the (A) case.

Keywords

Health Care Policy; Pharmaceutical Sales; Mergers And Acquisitions; Marketing; Pharmaceutical Industry; United Kingdom; United States

Citation

Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (B)." Harvard Business School Supplement 515-008, September 2014.

About The Author

John A. Quelch

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