Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2014
  • Teaching Plan
  • HBS Case Collection

The Huffington Post

By: Thomas R. Eisenmann
  • Format:Print
  • | Language:English
ShareBar

Abstract

In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.

Keywords

Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry

Citation

Eisenmann, Thomas R. "The Huffington Post." Harvard Business School Teaching Plan 815-052, August 2014.
  • Purchase

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

More from the Author

    • January 2023
    • Faculty Research

    Proday: Calling the Right Play

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
    • February 2022
    • Faculty Research

    Launching the Social

    By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
    • February 2022 (Revised October 2022)
    • Faculty Research

    Ample Hills Creamery

    By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
More from the Author
  • Proday: Calling the Right Play By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
  • Launching the Social By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
  • Ample Hills Creamery By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College