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Publications
Publications
  • July 22, 2014
  • Blog Post
  • Giving Thoughts (Conference Board blog)

What Impact? Resist Taking Credit for Results You Can't Achieve

By: Alnoor Ebrahim and V. Kasturi Rangan
  • Format:Electronic
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Keywords

Impact Measurement; Measurement and Metrics; Outcome or Result

Citation

Ebrahim, Alnoor, and V. Kasturi Rangan. "What Impact? Resist Taking Credit for Results You Can't Achieve." Giving Thoughts (Conference Board blog) (July 22, 2014).
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About The Author

V. Kasturi Rangan

Marketing
→More Publications

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    How Direct-to-Consumer Brands Can Continue to Grow

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More from the Authors
  • OneTen: One Million Careers for Black Talent By: Boris Groysberg, V. Kasturi Rangan, Annelena Lobb and Kerry Herman
  • Second Harvest Heartland: Ending Hunger Together By: V. Kasturi Rangan and Courtney Han
  • How Direct-to-Consumer Brands Can Continue to Grow By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
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