Publications
Publications
- 2014
- Academy of Management Best Paper Proceedings
Drivers and Dynamics of Online Word of Mouth
By: Frank Nagle and Christoph Riedl
Keywords
Online Word Of Mouth; Online Communities; Online Product Reviews; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Digital Marketing
Citation
Nagle, Frank, and Christoph Riedl. "Drivers and Dynamics of Online Word of Mouth." Academy of Management Best Paper Proceedings (2014): 1326–1331.