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  • July–August 2014
  • Article
  • Harvard Business Review

Where to Launch in Africa?

By: Eugene F. Soltes
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Abstract

A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined. Conflicting opinions on the case are offered by businesspeople with experience in Africa.

Keywords

Business Startups; Entrepreneurship; Developing Countries And Economies; Geographic Location; Decision Making; Africa

Citation

Soltes, Eugene F. "Where to Launch in Africa?" Harvard Business Review 92, nos. 7/8 (July–August 2014): 121–125.
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About The Author

Eugene F. Soltes

Accounting and Management
→More Publications

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    • September 2020
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    An Introduction to Money Laundering: 'The Hunter'

    By: Eugene Soltes, Guilhem Ros and Grace Liu
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    Paper Versus Practice: A Field Investigation of Integrity Hotlines

    By: Eugene Soltes
    • December 2019 (Revised January 2020)
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    Background on Insider Trading Liability

    By: Trevor Fetter, Eugene F. Soltes and Grant Wahlquist
More from the Author
  • An Introduction to Money Laundering: 'The Hunter' By: Eugene Soltes, Guilhem Ros and Grace Liu
  • Paper Versus Practice: A Field Investigation of Integrity Hotlines By: Eugene Soltes
  • Background on Insider Trading Liability By: Trevor Fetter, Eugene F. Soltes and Grant Wahlquist
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