Publications
Publications
- July–August 2014
- Harvard Business Review
Where to Launch in Africa?
By: Eugene F. Soltes
Abstract
A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined. Conflicting opinions on the case are offered by businesspeople with experience in Africa.
Keywords
Business Startups; Entrepreneurship; Developing Countries and Economies; Geographic Location; Decision Making; Africa
Citation
Soltes, Eugene F. "Where to Launch in Africa?" Harvard Business Review 92, nos. 7/8 (July–August 2014): 121–125.