Publications
Publications
- March 2015
- Strategic Entrepreneurship Journal
Business Model Evaluation: Quantifying Walmart's Sources of Advantage
By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé
Abstract
We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative representation of its business model and mapping that representation on an analytical model that quantifies the company's sources of advantage over time. The analysis suggests that the effectiveness of a particular business model depends not only on its design (its levers and how they relate to one another) but also, most importantly, on its implementation (how the levers are pulled).
Keywords
Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit
Citation
Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé. "Business Model Evaluation: Quantifying Walmart's Sources of Advantage." Strategic Entrepreneurship Journal 9, no. 1 (March 2015): 12–33.
