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  • June 2014 (Revised September 2014)
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Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education, rewards for healthy behavior, and workplace environments that encouraged healthy employee behavior. By 2015, 90% of J&J's 128,000 employees would participate in Culture of Health programs; 80% would know their key health indicators (e.g., blood pressure, body-mass index, blood sugar, cholesterol); and 80% would have a "low risk" health profile. To hit these goals, J&J managers in 2014 sought to: 1) reduce national variation in program adoption and popularity, 2) do more to help employees ensure their overall—physical, mental, and spiritual—health, and 3) accurately measure the investments in and return on the program.

Keywords

Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Middle East; Latin America; Europe; Asia

Citation

Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)
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About The Author

John A. Quelch

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Related Work

    • July 2014 (Revised February 2015)
    • Faculty Research

    Johnson & Johnson: The Promotion of Wellness

    By: John A. Quelch
    • June 2014 (Revised September 2014)
    • Faculty Research

    Johnson & Johnson: The Promotion of Wellness

    By: John A. Quelch and Carin-Isabel Knoop
Related Work
  • Johnson & Johnson: The Promotion of Wellness By: John A. Quelch
  • Johnson & Johnson: The Promotion of Wellness By: John A. Quelch and Carin-Isabel Knoop
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