Publications
Publications
  • January 2015
  • Case
  • HBS Case Collection

Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider

By: Krishna Palepu and Elena Corsi
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals.

Keywords

Outsourcing; New Markets; Lighting Industry; Global Strategy

Citation

Palepu, Krishna, and Elena Corsi. "Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider." Harvard Business School Case 115-027, January 2015.

About The Author

Krishna G. Palepu

Accounting and Management
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