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  • October 2015
  • Case
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Integrating Avocent Corporation into Emerson Network Power

By: Prithwiraj Choudhury and Vincent M. Servello
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

This case reviews Emerson Electric’s proposed acquisition of Avocent Corporation in 2009. The focus of this case is how a technology company such as Avocent, with a dramatically different business model compared to its acquirer, should be integrated into a large, multi-industry conglomerate like Emerson. Underlying this managerial question is a broader strategy question—under what conditions should the acquiring firm A modify its own business model and/or fold itself into its acquisition B, rather than trying to integrate B into the old business model? The case also touches upon themes related to the management of human capital during the acquisition of a technology startup.

Keywords

Business Model; Integration; Human Capital; Acquisition; Technology Industry

Citation

Choudhury, Prithwiraj, and Vincent M. Servello. "Integrating Avocent Corporation into Emerson Network Power." Harvard Business School Case 616-032, October 2015.
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About The Author

Prithwiraj Choudhury

Technology and Operations Management
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Related Work

    • October 2015
    • Faculty Research

    Integrating Avocent Corporation into Emerson Network Power

    By: Prithwiraj Choudhury and Vincent M. Servello
Related Work
  • Integrating Avocent Corporation into Emerson Network Power By: Prithwiraj Choudhury and Vincent M. Servello
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