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  • July–September 2014
  • Article
  • Foreign Affairs Latinoamérica

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

By: Anita Elberse
  • Format:Print
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Abstract

Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a mix of both. Wherever clubs fall on this spectrum, having a strategy that recognizes the global importance of stars is critical to long-lasting financial success.

Keywords

Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America

Citation

Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.

About The Author

Anita Elberse

Marketing
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  • Gerard Piqué's Kings League: Disrupting 'The Beautiful Game' By: Anita Elberse and David Moreno Vicente
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  • NBC and the Olympics By: Anita Elberse
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