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• Teaching Plan | HBS Case Collection | July 2012 (Revised March 2018)

  Dropbox: 'It Just Works'

  Thomas R. Eisenmann

  Citation:

  Eisenmann, Thomas R. "Dropbox: 'It Just Works'." Harvard Business School Teaching Plan 813-007, July 2012. (Revised March 2018.)  View Details

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• Technical Note | HBS Case Collection | January 2018 (Revised February 2018)

  Making Markets

  Thomas R. Eisenmann and Scott Duke Kominers

  Explains how to identify and capitalize upon marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure; presents a framework for designing marketplaces in response. Discusses tactics for building trust and liquidity when launching new marketplaces, as well as challenges encountered as marketplaces mature (e.g., congestion and disintermediation).

  Keywords: market design; auctions; marketplace matching; marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Market Platforms; Auctions;

  Citation:

  Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)  View Details

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• Case | HBS Case Collection | November 2017

  Poppy: A Modern Village for Childcare

  Thomas Eisenmann and Jeff Huizinga

  In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup’s next phase of expansion. One option was to grow using the same business model through geographic expansion to cities beyond Seattle. Another option was to deepen penetration within Seattle by recruiting caregivers with less experience and by broadening the range of services caregivers could provide, e.g., driving children to appointments.

  Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Expansion; United States;

  Citation:

  Eisenmann, Thomas, and Jeff Huizinga. "Poppy: A Modern Village for Childcare." Harvard Business School Case 818-075, November 2017.  View Details

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