Article | California Management Review | Spring 2014

What Impact? A Framework for Measuring the Scale & Scope of Social Performance

by Alnoor Ebrahim and V. Kasturi Rangan

Abstract

Organizations with social missions, such as nonprofits and social enterprises, are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. This article draws on several cases to build a performance assessment framework premised on an organization's operational mission, scale, and scope. Not all organizations should measure their long-term impact, defined as lasting changes in the lives of people and their societies. Rather, some organizations would be better off measuring shorter-term outputs or individual outcomes. Funders such as foundations and impact investors are better positioned to measure systemic impacts.

Keywords: Nonprofit Organizations; Performance Evaluation;

Format: Print Find at Harvard Read Now

Citation:

Ebrahim, Alnoor, and V. Kasturi Rangan. "What Impact? A Framework for Measuring the Scale & Scope of Social Performance." California Management Review 56, no. 3 (Spring 2014): 118–141.

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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