Publications
Publications
  • May–June 2014
  • Article
  • European Business Review

The Magic of Innovation

By: Stefan Thomke and Jason Randal
  • Format:Print
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Abstract

Why do certain product and service experiences seem to have that undeniable "wow" factor, while others disappoint customers? Perhaps there's no better place to turn to than the world of magic. Consider that leading magicians are constantly under pressure to come up with new "effects" that wow audiences. They have to innovate frequently and rely on a systematic way of doing so.

Keywords

Innovation Management; Innovation and Management

Citation

Thomke, Stefan, and Jason Randal. "The Magic of Innovation." European Business Review (May–June 2014): 2–6.

About The Author

Stefan H. Thomke

Technology and Operations Management
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