Publications
Publications
- February 2015
- HBS Case Collection
TouchTunes and the Connected Digital Jukebox Platform
By: Alan MacCormack and Noah Fisher
Abstract
The case describes innovation and new product development at TouchTunes, the leader in the Digital Jukebox market. In March 2013, after releasing its innovative "Virtuo" jukebox developed in collaboration with frog design, TouchTunes was at a crossroads. Having developed a "platform" by which many different kinds of digital media can be delivered to customers in bars and restaurants, it must select among competing opportunities as to how to exploit its dominant position. Should it focus on expanding the range of applications for Virtuo, and if so, what role should external developers play in this process? Should it develop a new version of Virtuo targeted at the rapidly growing international market? Or should it invest in a new venture to develop a restaurant tablet, that would combine e-menu, gaming and payment options at a diner's table?
Keywords
Innovation; Design; R＆D; Outsourcing; Platform Strategy; Digital Media; Digital Platforms; Growth and Development Strategy; Innovation and Invention; Product Development; Music Industry
Citation
MacCormack, Alan, and Noah Fisher. "TouchTunes and the Connected Digital Jukebox Platform." Harvard Business School Case 615-051, February 2015.