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  • May 2014 (Revised January 2015)
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Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology that, when added to vaccines, reduced or removed the need for refrigeration between manufacturing and delivery to the end patient. Schrader and his colleagues had to decide on which vaccines to focus and whether and how to target the drug companies that manufactured the vaccines or the quasi-government organizations (such as UNICEF and PAHO) and nongovernment organizations (such as GAVI) that purchased large quantities of vaccines for the developing world.

Keywords

Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry

Citation

Quelch, John A., and Margaret L. Rodriguez. "Vaxess Technologies, Inc." Harvard Business School Case 514-107, May 2014. (Revised January 2015.)
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About The Author

John A. Quelch

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Related Work

    • July 2014
    • Faculty Research

    Vaxess Technologies, Inc.

    By: John A. Quelch
    • May 2014 (Revised January 2015)
    • Faculty Research

    Vaxess Technologies, Inc.

    By: John A. Quelch and Margaret L. Rodriguez
Related Work
  • Vaxess Technologies, Inc. By: John A. Quelch
  • Vaxess Technologies, Inc. By: John A. Quelch and Margaret L. Rodriguez
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