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  • 2015
  • Chapter
  • Leading Sustainable Change: An Organizational Perspective

From Periphery to Core: A Process Model for Embracing Sustainability

By: Luciana Silvestri and Ranjay Gulati
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Abstract

There is a growing call for business enterprises to adopt sustainability principles and practices, yet many established organizations continue to struggle in their quest to embrace them. In this chapter, we analyze how organizations that relegate sustainability to the periphery and those that incorporate it into their core differ in their approaches to identity (how they think about sustainability), strategy (how they plan for sustainability), and design (how they act toward sustainability). Advocating a holistic approach to these three organizational elements, we present a process model that shows, along four specific stages, how an established organization can bring sustainability into its core. We illustrate the model through the experience of the Ford Motor Company.

Citation

Silvestri, Luciana, and Ranjay Gulati. "From Periphery to Core: A Process Model for Embracing Sustainability." In Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.

About The Author

Ranjay Gulati

Organizational Behavior
→More Publications

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More from the Authors
  • First to Fight? Culture, Tradition and the United States Marine Corps (USMC) By: Ranjay Gulati, Akhil Iyer and Joel Malkin
  • Veeva Systems and the Transformation to a Public Benefit Corporation By: Ranjay Gulati and Allison M. Ciechanover
  • Nick Saban: Embracing 'The Process' of Sustaining Success By: Ranjay Gulati and Eppa Rixey
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