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  • May 2014
  • Case
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Goldman Sachs: Anchoring Standards After the Financial Crisis

By: Rajiv Lal and Lisa Mazzanti
  • Format:Print
  • | Language:English
  • | Pages:35
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Abstract

Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a large blow as people questioned the inner workings of the bank. To address the situation, Goldman Sachs CEO Lloyd Blankfein called for the creation of the Business Standards Committee (BSC) to carry out a rigorous introspection of the firm. This case explores the reactions of the executives at the bank over the short- and medium-term to public accusations and scrutiny and whether the implemented solutions devised by the BSC are sustainable. It details the themes of individual and collective accountability, reputational awareness, and client care.

Keywords

Brand Management; Public Image; Corporate Accountability; Reputation; Standards; Financial Crisis; Brands and Branding; Banking Industry; Financial Services Industry

Citation

Lal, Rajiv, and Lisa Mazzanti. "Goldman Sachs: Anchoring Standards After the Financial Crisis." Harvard Business School Case 514-020, May 2014.
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About The Author

Rajiv Lal

Marketing
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Related Work

    • March 2015
    • Faculty Research

    Goldman Sachs: Anchoring Standards after the Financial Crisis

    By: Rajiv Lal and Lisa Mazzanti
Related Work
  • Goldman Sachs: Anchoring Standards after the Financial Crisis By: Rajiv Lal and Lisa Mazzanti
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