Publications
Publications
  • 2019
  • Chapter
  • The Palgrave Encyclopedia of Strategic Management

Product Market Strategy

By: Anoop Menon and Dennis Yao
  • Format:Electronic
ShareBar

Abstract

Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the perspective of positioning, using the value-based strategy framework.

Keywords

Product Positioning; Competitive Advantage

Citation

Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)

About The Author

Dennis A. Yao

Strategy
More Publications

More from the Authors