Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 2019
  • Chapter
  • The Palgrave Encyclopedia of Strategic Management

Product Market Strategy

By: Anoop Menon and Dennis Yao
  • Format:Electronic
ShareBar

Abstract

Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the perspective of positioning, using the value-based strategy framework.

Keywords

Product Positioning; Competitive Advantage

Citation

Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
  • Find it at Harvard
  • Purchase

About The Author

Dennis A. Yao

Strategy
→More Publications

More from the Authors

    • 2023
    • Faculty Research

    Leadership and the Value of Persistence

    By: James J. Anton, Alan Jaske and Dennis Yao
    • January 2022
    • Faculty Research

    Fueling a Cleaner Future: ACWA Power and Green Hydrogen

    By: Dennis Yao and Alpana Thapar
    • January 2022
    • Faculty Research

    Beyond Strategic Intuition: Course Introduction

    By: Dennis Yao
More from the Authors
  • Leadership and the Value of Persistence By: James J. Anton, Alan Jaske and Dennis Yao
  • Fueling a Cleaner Future: ACWA Power and Green Hydrogen By: Dennis Yao and Alpana Thapar
  • Beyond Strategic Intuition: Course Introduction By: Dennis Yao
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College