Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2014 (Revised June 2014)
  • Case
  • HBS Case Collection

Google Glass

By: Thomas Eisenmann, Lauren Barley and Liz Kind
  • Format:Print
  • | Language:English
  • | Pages:25
ShareBar

Abstract

In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; and 3) negotiating a partnership with a leading eyewear manufacturer to jointly develop and market Glass.

Keywords

Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption

Citation

Eisenmann, Thomas, Lauren Barley, and Liz Kind. "Google Glass." Harvard Business School Case 814-102, April 2014. (Revised June 2014.)
  • Educators
  • Purchase

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

Related Work

    • June 2014
    • Faculty Research

    Google Glass

    By: Thomas Eisenmann
    • April 2014 (Revised June 2014)
    • Faculty Research

    Google Glass

    By: Thomas Eisenmann, Lauren Barley and Liz Kind
Related Work
  • Google Glass By: Thomas Eisenmann
  • Google Glass By: Thomas Eisenmann, Lauren Barley and Liz Kind
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College