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  • April 2014 (Revised June 2015)
  • Case
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Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.

Keywords

Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

Citation

John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
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About The Authors

Leslie K. John

Negotiation, Organizations & Markets
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Michael I. Norton

Negotiation, Organizations & Markets
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Related Work

    • February 2015 (Revised September 2016)
    • Faculty Research

    Making stickK Stick: The Business of Behavioral Economics

    By: Leslie K. John and Michael Norton
    • April 2014 (Revised June 2015)
    • Faculty Research

    Making stickK Stick: The Business of Behavioral Economics

    By: Leslie John, Michael Norton and Michael Norris
Related Work
  • Making stickK Stick: The Business of Behavioral Economics By: Leslie K. John and Michael Norton
  • Making stickK Stick: The Business of Behavioral Economics By: Leslie John, Michael Norton and Michael Norris
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