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• Case | HBS Case Collection | September 2017 (Revised November 2018)

  Marriott International: The Next 90 Years

  Chiara Farronato and Gary Pisano

  The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of internet-based commerce had facilitated the rise of technology platforms such as Expedia and Airbnb. The case enables students to explore the forces that might lead to industry transformation and the appropriate response strategies of a large incumbent.

  Keywords: Airbnb; competitiveness; threats; disruption; Lodging Industry; long-term growth; Loyalty program; Marriot; online platforms; online travel agencies; Two-Sided Platforms; Disruptive Innovation; Tourism Industry; Travel Industry;

  Citation:

  Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)  View Details

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• Article | Journal of Experimental Social Psychology | September 2018

  Religious Shoppers Spend Less Money

  Didem Kurt, J. Jeffrey Inman and Francesca Gino

  Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity: grocery shopping. Using both field and laboratory data, we find that grocery spending decreases with religiosity. Specifically, we document that people who live in more religious U.S. counties spend less money on groceries and make fewer unplanned purchases. We also demonstrate this negative relationship by measuring religiosity at the individual level and employing a religious prime. That is, the more religious people are, the less willing they are to follow through on novel purchase opportunities that arise during their grocery shopping trips. This effect is consistent with the account that many religions emphasize the value of being prudent with money. Additional analysis supports our predicted indirect effect of religiosity on spending through frugality.

  Keywords: Religion; Spending; Consumer Behavior; Values and Beliefs;

  Citation:

  Kurt, Didem, J. Jeffrey Inman, and Francesca Gino. "Religious Shoppers Spend Less Money." Journal of Experimental Social Psychology 78 (September 2018): 116–124.  View Details

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• Article | Harvard Business Review

  The Business Case for Curiosity

  Francesca Gino

  Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and offers five strategies for bolstering it. Leaders should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if…?” and How might we…?” days. Doing so will help their organizations adapt to uncertain market conditions and external pressures and boost the business’s success.

  Keywords: Organizational Culture; Employees; Creativity; Cognition and Thinking; Learning; Decision Making; Performance Effectiveness;

  Citation:

  Gino, Francesca. "The Business Case for Curiosity." Harvard Business Review 96, no. 5 (September–October 2018): 48–57.  View Details

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