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  • March 2014 (Revised June 2014)
  • Case
  • HBS Case Collection

Noma: A Lot on the Plate

By: Mukti Khaire and Elena Corsi
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

In 2014, the restaurant Noma, based in Copenhagen, Denmark, was considered to be amongst the best restaurants in the world, and its co-founder, co-owner and chef, René Redzepi, among the most influential chefs. The restaurant was also leading the new Nordic food movement, a movement focused on rediscovering Nordic cuisine and ingredients, which had helped increase the popularity of Danish cuisine. Since 2013 Noma had a new investor, the American Marc Blazer, who joined to help Redzepi increase the restaurant's margins to make it a more sustainable business. But the question was—how? What options really were available?

Keywords

Restaurant Industry; Food; Entrepreneurship; Food and Beverage Industry; Europe

Citation

Khaire, Mukti, and Elena Corsi. "Noma: A Lot on the Plate." Harvard Business School Case 814-097, March 2014. (Revised June 2014.)

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