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Publications
  • April 1995 (Revised April 1995)
  • Case
  • HBS Case Collection

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan
  • Format:Print
  • | Pages:28
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Abstract

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to collaborate to propose a major reengineering project across the company's entire value chain. The case describes the project's definition and scope to yield projected annual cost savings and margin improvement between $100 and $300 million.

Keywords

Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

Citation

Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)

About The Author

Robert S. Kaplan

Accounting and Management
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