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International Air Transport Association Vision 2050

By: Michael E. Porter
  • Format:Print
  • | Language:English
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Abstract

IATA asked 35 strategic thinkers to develop this vision for the next 40 years for the airline industry. The group benefited greatly by the inspirational and strategic leadership and wisdom of Singapore's Minister Mentor, Lee Kuan Yew. And Harvard University Professor Michael Porter helped to frame the analysis with his insights on global competitiveness.

Keywords

Strategy; Singapore

Citation

Porter, Michael E. "International Air Transport Association Vision 2050."

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Michael E. Porter

Strategy
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