Publications
Publications
- 2012
Measuring Shared Value: How to Unlock Value by Linking Business and Social Results
By: Michael E. Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke and Elizabeth Hawkins
Abstract
Measuring shared value allows companies to maximize opportunities for innovation, growth, and social impact at scale. This article explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with examples from leading companies.
Keywords
Citation
Porter, Michael E., Greg Hills, Marc Pfitzer, Sonja Patscheke, and Elizabeth Hawkins. "Measuring Shared Value: How to Unlock Value by Linking Business and Social Results."