Publications
Publications
- 11 May 2011
The New Competitive Advantage: Creating Shared Value
Abstract
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition (Harvard Business Review, 2008).
Keywords
Citation
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Marketing 50 Spring Summit, Boston, MA, May 11, 2011.