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Case | HBS Case Collection | March 2014 (Revised March 2015)

Samsung Electronics: TV in an Era of Convergence

by Karim R. Lakhani, Marco Iansiti and Kerry Herman

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Abstract

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear boundaries of product, content, engagement and interaction.

Keywords: Digital Innovation; technology; technology management; digital convergence; Digital technology; innovation; product development; korea; Samsung; television; Product design; Technological Innovation; Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia;

Language: English Format: Print 41 pages EducatorsPurchase

Citation:

Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)

Related Work

  1. Case | HBS Case Collection | March 2014 (Revised March 2015)

    Samsung Electronics: TV in an Era of Convergence

    Karim R. Lakhani, Marco Iansiti and Kerry Herman

    From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear boundaries of product, content, engagement and interaction.

    Keywords: Digital Innovation; technology; technology management; digital convergence; Digital technology; innovation; product development; korea; Samsung; television; Product design; Technological Innovation; Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia;

    Citation:

    Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Authors

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Karim R. Lakhani
Charles Edward Wilson Professor of Business Administration
Technology and Operations Management

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Marco Iansiti
David Sarnoff Professor of Business Administration
Unit Head, Technology and Operations Management
Technology and Operations Management

View Profile »
View Publications »

 

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  • Technical Note | HBS Case Collection | December 2017 (Revised April 2018)

    A Note on the Snack Food Industry

    David Bell, Kerry Herman and Amram Migdal

    This note provides an overview of the snacking industry in 2017.

    Keywords: Agribusiness; Food; Food and Beverage Industry; United States; Europe; Asia; China; Latin America; Middle East;

    Citation:

    Bell, David, Kerry Herman, and Amram Migdal. "A Note on the Snack Food Industry." Harvard Business School Technical Note 518-064, December 2017. (Revised April 2018.)  View Details
    CiteView DetailsEducatorsPurchase Related
  • Teaching Note | 2018

    Denver Public Schools: Innovation and Performance?

    Michael Tushman, Kerry Herman and James Barnett

    Keywords: education; innovation; education reform; Education Industry; Colorado;

    Citation:

    Tushman, Michael, Kerry Herman, and James Barnett. "Denver Public Schools: Innovation and Performance?" Harvard Business Publishing Teaching Note, 2018. (Case No. PEL-086.)  View Details
    CiteView Details
  • Supplement | 2018

    Denver Public Schools: Innovation and Performance?

    Michael Tushman and Kerry Herman

    Citation:

    Tushman, Michael, and Kerry Herman. "Denver Public Schools: Innovation and Performance?" 2018. (Case No. PEL-077.)  View Details
    CiteView Details
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