The New Competitive Advantage: Creating Shared Value

Format:Print
| Language:English

Abstract

This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition (Harvard Business Review, 2008).

Keywords

Society; United States

Citation

Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Owner/President Management Program Session, Harvard Business School, Boston, MA, February 15, 2012.