Publications
Publications
  • March 2014
  • Case
  • HBS Case Collection

MediaTek: From Feature Phones to Smartphones

By: Willy Shih
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

MediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on the transition to smartphones. He also thought about what was on his firm's menu of choices, and what was on the menus of his competitors.

Keywords

Decision Choices and Conditions; Decisions; Business Strategy; Corporate Strategy; Technology Adoption; Telecommunications Industry; Semiconductor Industry; China; Taiwan

Citation

Shih, Willy. "MediaTek: From Feature Phones to Smartphones." Harvard Business School Case 614-059, March 2014.

About The Author

Willy C. Shih

Technology and Operations Management
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